Private Holding Company · Frisco, Texas

Built on
purpose.
Scaled with faith.

Ellmad Inc. is a private holding company acquiring, building, and scaling businesses across technology, health, and industry. We invest in founders and ideas that are built to last — not just to exit.

4
Active Ventures
3
Industries
TX
Headquartered
1:10
Our Foundation
Portfolio

The companies we build
and the ones we back.

Each venture in the Ellmad family operates independently, shares our values, and contributes to a diversified portfolio built for long-term growth.

AI · Technology
OneTen Group Inc.

AI-powered business development firm serving entrepreneurs ready to scale. Specializes in custom AI products, revenue operations, and fractional AI leadership.

Role: Founder & Operator
onetengroup.ai →
Health Technology
ProtocolOS

Precision health tracking platform for peptide protocols, macros, sleep, and performance. Built for the serious biohacker and the growing longevity market.

Role: Founder & Operator
myprotocolos.com →
E-Commerce · Research
Texas Peptides Inc.

Research-grade peptide marketplace with an AI-powered storefront and intelligent protocol recommendations. Serving the rapidly expanding biohacking community.

Role: Founder & Operator
texaspeptidesinc.com →
Industrial · Coatings
Rexcel Coatings

Industrial coatings and spray equipment distributor serving manufacturing, construction, and specialty markets. Based in El Paso, Texas with established supplier relationships.

Role: Part Owner · Partner
rexcelcoatings.com →
Our Story

Named for the ones
we love most.

"So that you may live a life worthy of the Lord and please him in every way: bearing fruit in every good work, growing in the knowledge of God."
Colossians 1:10

Ellmad began with two names — Elliot and Madison, a father's children, his original why. The company was born from the kind of love that doesn't need a business plan to justify itself.

Four years ago, we lost Madison. What followed was the kind of grief that either breaks you or builds you into something deeper. She left dimes in her father's path — small, quiet signs that she was still near. That's where the dime in our mark comes from. It's not decoration. It's her.

Then came Mandy — a woman of faith who walked alongside that grief and brought her own family with her. Avery and Kendyl joined the story, and suddenly Ellmad wasn't just a name from the past. It became a foundation for something bigger. A blended family building a blended legacy.

Elliot Madison Mandy Avery Kendyl

Why we build
the way we do.

Most holding companies are built around financial engineering. Ellmad is built around a different question: what kind of businesses would we be proud to hand to the next generation?

Colossians 1:10 found us through Mandy — a verse about living worthy, bearing fruit, and growing in knowledge. It became the quiet compass for everything we do. You'll see "1:10" across every company in the family. Now you know why.

We look for companies with real customers, real problems to solve, and real opportunity to grow. We're not chasing trends — we're building infrastructure for industries that matter and relationships that last.

Our approach is hands-on. We don't just write checks. We bring operational expertise, AI capability, and a network built over decades in business development, technology, and sales.

If you're building something that lasts and looking for a partner who operates with the same values — we'd like to hear from you.

Investment Thesis

What we look for.

01
Real businesses with real revenue

We prioritize companies that have demonstrated product-market fit and are generating revenue. We're not pre-revenue investors — we're growth partners.

02
AI-augmentable operations

Every company we touch gets smarter. We look for businesses where AI can dramatically reduce cost, increase throughput, or unlock a new customer segment.

03
Founders with character

We invest in people first. We want founders who are honest about what they don't know, clear about where they're going, and committed to something beyond the exit.

Get in Touch

We take a small number
of partners each year.

If you're a founder looking for a strategic partner, or an investor interested in what we're building — reach out directly. We read every message.

steve@onetengroup.ai